APICHA RUNNING HIV TESTING PSA ON CHINESE LANGUAGE TV
Asian and Pacific Islander Coalition on HIV and AIDS (APICHA)
is kicking off a Public Service Announcement (PSA) campaign on
SinoVision, Chinese language television. The goal is to get Chinese
speaking viewers to think about HIV/AIDS, warn them about risky
activities, and to tell them where they can get a free and confidential
APICHA's mission is to serve the HIV/AIDS health needs of the
Asian and Pacific Islander (A & PI) community. There is an
information gap in providing health information to Asians who
speak limited or no English. There is also stigma and cultural
barriers regarding AIDS, sex, homosexuality, condom use, and drug
use. To serve this population, APICHA's staff is ethnically diverse,
knowledgeable about HIV/AIDS, multi-lingual, and culturally sensitive
to the needs of A & PI's. We are optimistic that using the
niche of Chinese language television to reach the Chinese audience
will be successful. If these PSA's are successful in getting the
Chinese community to think about AIDS and to come to APICHA for
an HIV test, the project will continue in other languages and
on other T.V. stations that attract Asian and Pacific Islander
The PSA asks viewers:
- Are you having sex without a condom?
- Are you having sex with a partner whose HIV status is unknown
- Are you having sex with multiple partners?
- Are you an intravenous drug user and sharing needles or other
Viewers are advised that if they answered 'yes' to any of these
questions, they should call APICHA for a free and confidential
APICHA's Info-line is 1-866-APICHA-9 or 1-866-274-2429. Our address
is 150 Lafayette Street, 6th Floor, between Howard and Grand Streets
(1 block north of Canal Street), in Lower Manhattan.
The announcer ends the PSA by saying, "At APICHA we have
the experience and we speak your language."